Dr. Murat Hancer

Hospitality Foresight Brief

Monthly one-page briefing on AI in service, labor economics, and guest behavior shifts.

About This Brief

Each issue is designed for hospitality leaders, faculty, and graduate students who need a fast, evidence-aware scan of what is changing now.

Issue Archive

October 2026

Issue 08: Autonomous Agentic Travel & The Next Distribution Battle

How autonomous AI agents booking on behalf of travelers are disrupting traditional OTAs, direct channel loyalty, and hotel distribution economics.

Open issue

September 2026

Issue 07: Emerging Trends in Hospitality Service Design

Exploration of emerging trends and signals in the hospitality space.

Open issue

August 2026

Issue 06: Generative AI in Guest Communications

Leveraging LLMs to manage pre-arrival inquiries and post-stay feedback at scale.

Open issue

July 2026

Issue 05: Redefining the Front Desk: Kiosks and Human Hospitality

Navigating the balance between automated check-ins and welcoming guest experiences.

Open issue

June 2026

Issue 04: The Intersection of Sustainability and Digital Menus

How digitizing menus and ordering processes impacts waste reduction and customer perception.

Open issue

May 2026

Issue 03: Emerging Trends in Hospitality Service Design

Exploration of emerging trends and signals in the hospitality space.

Open issue

April 2026

Issue 02: Hyper-Personalization, Dynamic Pricing, and the Loyalty Paradox

Balancing real-time revenue capture with perceived value as algorithmic pricing and profiling reach a tipping point.

Open issue

March 2026

Issue 01: AI Service Design, Labor Repricing, and Trust Friction

How hotels and restaurants should rebalance human and machine service roles while preserving guest trust.

Open issue

LinkedIn Version Template

Title: Hospitality Foresight Brief | Month Year

Hook: Three shifts changing hospitality this month.

Body format: Signal 1, Signal 2, Signal 3, Why it matters, 30-day actions.

CTA: Read full one-page brief at murathancer.com