Dr. Murat Hancer

Scholarly Portfolio

A full-arc view of contributions across hospitality behavior, workforce systems, technology adoption, and service innovation.

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Portfolio Structure

Foundational Contributions Current Research Frontiers Methods and Domains Impact and Application

Foundational Contributions

Consumer decision and pro-environment behavior in hospitality settings.
Employee motivation, satisfaction, empowerment, and retention dynamics.
Theory-driven models linking attitudes, norms, and behavioral intention.

Representative works include high-impact studies from 2003-2016 on job satisfaction, empowerment, and planned behavior applications in hospitality.

Current Research Frontiers

AI-enabled and robotic service quality design.
Human-robot collaboration in service recovery.
Digital choice architecture and online decision friction.
Cross-cultural workforce motivation and turnover intention.

Recent portfolio direction emphasizes technology-human integration while preserving trust, service quality, and retention outcomes.

Methods and Domains

Methods

Scale development and validation
Behavioral intention modeling
Cross-cultural comparative analysis
Applied hospitality management research

Domains

Restaurants and foodservice
Hotels and online travel platforms
Tourism and destination experience
Hospitality HR and leadership systems

Start Here Reading Paths

For New Academic Readers

Begin with foundational behavior and employee-focused studies, then move to current AI and digital service work.

Job satisfaction and empowerment foundations
Consumer behavior and planned behavior studies
Current service technology and AI integration papers

For PhD Students

Follow conceptual progression: theory choice, construct operationalization, model testing, and managerial interpretation.

Theory-informed model papers
Scale validation and construct design work
Cross-cultural and applied contemporary studies

For Industry Partners

Focus on practical implications for service design, workforce retention, and technology adoption.

Workforce motivation and retention evidence
Digital/AI service delivery and trust implications
Implementation insights for hospitality operations