Dr. Murat Hancer

Teaching Asset Library

Practical, classroom-ready resources for hospitality educators and graduate seminars.

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Foresight Brief

Course Micro-Lessons

Bite-sized visual lectures featuring integrated summaries and quick-action activities.

Social Media Management

15 Lessons
▶ 1. The Art & Science of Social Media ▶ 2. Ethical & Legal Social Media ▶ 3. Master Your Social Persona ▶ 4. DEI in Social Media ▶ 5. Career in Social Media ▶ 6. Metrics to Real ROI ▶ 7. Strategic Social Media ▶ 8. Influencer Marketing Playbook ▶ 9. Demystifying Paid Social ▶ 10. Strategic Social Writing ▶ 11. The Strategic Content Playbook ▶ 12. The Social Media Crisis Playbook ▶ 13. Measuring What Matters ▶ 14. The Social Media Multiverse ▶ 15. Future of Social Media

Mini-Cases

Case 01: Human-Robot Service Recovery in Upscale Dining

Short case to discuss apology style, comfort emotions, and guest retention after service failure.

Open case page

Case 02: AI-Assisted Upselling and Credibility Effects

Classroom scenario on source credibility and message framing in menu upselling.

Open case page

Datasets

Sample Dataset: Hospitality Employee Motivation (Demo)

Clean CSV sample to teach descriptive analysis, segmentation, and retention modeling logic.

Download CSV

Slide-Ready Teaching Pack

Seminar Deck Outline: Technology, Labor, and Service Quality

Structured slide sequence with learning objectives, discussion prompts, and assignment ideas.

Download slide outline (PDF)

Teaching Notes: 60-Minute Class Flow

Instructor timing guide for case kickoff, analysis breakout, synthesis, and wrap-up.

Download teaching notes (PDF)

Usage and Citation

Resources are intended for teaching and classroom discussion. Please cite Dr. Murat Hancer when adapting materials in course packs or workshop sessions.