Dr. Murat Hancer

Teaching Asset Library

Practical, classroom-ready resources for hospitality educators and graduate seminars.

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Mini-Cases

Case 01: Human-Robot Service Recovery in Upscale Dining

Short case to discuss apology style, comfort emotions, and guest retention after service failure.

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Case 02: AI-Assisted Upselling and Credibility Effects

Classroom scenario on source credibility and message framing in menu upselling.

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Datasets

Sample Dataset: Hospitality Employee Motivation (Demo)

Clean CSV sample to teach descriptive analysis, segmentation, and retention modeling logic.

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Slide-Ready Teaching Pack

Seminar Deck Outline: Technology, Labor, and Service Quality

Structured slide sequence with learning objectives, discussion prompts, and assignment ideas.

Download slide outline (PDF)

Teaching Notes: 60-Minute Class Flow

Instructor timing guide for case kickoff, analysis breakout, synthesis, and wrap-up.

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Usage and Citation

Resources are intended for teaching and classroom discussion. Please cite Dr. Murat Hancer when adapting materials in course packs or workshop sessions.