Professor of Hospitality Management
Rosen College of Hospitality Management, University of Central Florida
Leading Research in Hospitality Management & Information Technology
Internationally recognized scholar with 5,776+ citations and 100+ scholarly publications
I am a Professor at the Rosen College of Hospitality Management, University of Central Florida, with over two decades of experience specializing in the intersection of human resources, technology, and social media within hospitality.
My scholarship bridges theoretical rigor and managerial relevance across hospitality human resources, digital service systems, and consumer decision behavior. Current work focuses on AI in service recovery, digital trust design, and workforce retention dynamics.
Throughout my academic career, I have focused on research that combines theoretical rigor with practical relevance, aiming to address pressing challenges faced by the hospitality industry. This dedication has been recognized through numerous awards, including the Outstanding Graduate Mentor award at Oklahoma State University and nominations for Faculty Excellence in Mentoring at UCF. I have consistently engaged in funded research, leading projects that explore employee retention, the integration of AI and social media within hospitality settings, and cybersecurity in senior living communities.
In addition to my research, I am deeply committed to education and mentorship, guiding students in their academic pursuits and professional development. My teaching philosophy centers on creating inclusive and dynamic learning environments that encourage critical thinking, experiential learning, and interdisciplinary collaboration. I take pride in supporting the next generation of hospitality leaders through classroom instruction and research collaboration.
Ph.D. in Hospitality Management
The Ohio State University
Professor
Rosen College of Hospitality Management
University of Central Florida (2016-present)
Former Ph.D. Program Coordinator (2019-2025)
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Estimated citation reach across countries based on publication venues and readership data from the International Journal of Hospitality Management and peer journals.
Level: Undergraduate
Social media strategy and execution for hospitality contexts.
Level: Graduate
Graduate analysis of digital communication and platform behavior.
Level: Graduate
Design and evaluation of information systems in hospitality operations.
Level: Undergraduate
Operational systems, digital workflows, and technology-enabled service delivery.
Explore my comprehensive Teaching Asset Library, featuring 46+ AI-curated Micro-Lessons, mini-cases, datasets, and slide-ready materials for hospitality educators.
Explore Teaching Asset Library & Micro-LessonsLoading recent publications from Google Scholar...
Browse Dr. Hancer's publications by research theme. Click a tag to filter.
International Journal of Hospitality Management · 2013 · 735 citations
Extends the Theory of Planned Behavior with anticipated emotions to explain why consumers choose green restaurant alternatives.
Journal of Hospitality & Tourism Research · 2010 · 277 citations
Demonstrates that front-line employee job satisfaction and structural empowerment directly translate into higher perceived service quality by customers.
International Journal of Contemporary Hospitality Management · 2021 · 386 citations
Develops a conceptual model explaining how social exchange shapes OCB, affective commitment, and retention in hospitality firms.
Journal of Foodservice Business Research · 2016 · 356 citations
Integrates moral norm into TPB to explain local food purchase intentions, showing ethical values significantly predict behavior.
Journal of Hospitality & Tourism Research · 2003 · 356 citations
Landmark empirical study measuring intrinsic and extrinsic job satisfaction dimensions among full-service restaurant employees.
International Journal of Hospitality Management · 2003 · 298 citations
Tests a multi-dimensional model of psychological empowerment and its link to job satisfaction and commitment in restaurants.
International Journal of Contemporary Hospitality Management · 2019 · 260 citations
Demonstrates that co-customer interactions and brand trust are as influential as physical attributes in forming restaurant loyalty.
International Journal of Hospitality Management · 2025 · 17 citations
Investigates how the interplay between human agents and service robots during failure recovery affects customer emotions and retention.
International Journal of Hospitality Management · 2026
Develops and validates a new psychometric scale (RSQ) for measuring service quality specific to robotic service delivery in hospitality.
International Journal of Hospitality Management · 2023 · 76 citations
Shows that instilling pride and perceived meaningfulness reduces turnover intention across different cultural hotel contexts.
Journal of Hospitality and Tourism Technology · 2025 · 11 citations
Applies TAM and social influence theory to examine why tourists adopt mobile apps to monitor and replicate peer travel experiences.
Graduate Education Conference in Hospitality and Tourism
Nomination, UCF Rosen College
Nomination, UCF Rosen College
Graduate Education Conference in Hospitality and Tourism
Chair or Co-Chair
Throughout Career
International Journal of Hospitality Management
Official faculty profile at Rosen College of Hospitality Management
→Complete publication list and citation metrics - 5,670+ citations
→Research publications and academic network
→Professional network and career information
→Live dashboard for citation momentum, recent outputs, and invited talks
→Foundational and current research arc with curated reading paths
→Paper-to-content system for summaries, social, teaching, slides, and media
→AI-generated 60-second paper briefs with audio, scripts, and captions
→Monthly one-page insight brief on service AI, labor shifts, and guest behavior
→Mini-cases, datasets, and slide-ready materials for hospitality educators
→No-key search gateway across academic and industry hospitality sources
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Rosen College of Hospitality Management
Rosen College of Hospitality Management
University of Central Florida
9907 Universal Blvd.
Orlando, Florida 32819