Dr. Murat Hancer

Dr. Murat Hancer

Professor of Hospitality Management

Rosen College of Hospitality Management, University of Central Florida

Leading Research in Hospitality Management & Information Technology

Internationally recognized scholar with 5,680+ citations and 100+ scholarly publications

About

I am a Professor at the Rosen College of Hospitality Management, University of Central Florida, with over two decades of experience specializing in the intersection of human resources, technology, and social media within hospitality.

My scholarship bridges theoretical rigor and managerial relevance across hospitality human resources, digital service systems, and consumer decision behavior. Current work focuses on AI in service recovery, digital trust design, and workforce retention dynamics.

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Throughout my academic career, I have focused on research that combines theoretical rigor with practical relevance, aiming to address pressing challenges faced by the hospitality industry. This dedication has been recognized through numerous awards, including the Outstanding Graduate Mentor award at Oklahoma State University and nominations for Faculty Excellence in Mentoring at UCF. I have consistently engaged in funded research, leading projects that explore employee retention, the integration of AI and social media within hospitality settings, and cybersecurity in senior living communities.

In addition to my research, I am deeply committed to education and mentorship, guiding students in their academic pursuits and professional development. My teaching philosophy centers on creating inclusive and dynamic learning environments that encourage critical thinking, experiential learning, and interdisciplinary collaboration. I take pride in supporting the next generation of hospitality leaders through classroom instruction and research collaboration.

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Education

Ph.D. in Hospitality Management
The Ohio State University

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Current Position

Professor
Rosen College of Hospitality Management
University of Central Florida (2016-present)

Former Ph.D. Program Coordinator (2019-2025)

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Research Focus

  • Hospitality Information Technology
  • Human Resources Management
  • Digital Transformation
  • Sustainable Consumer Behavior
  • Employee Motivation

Research Impact

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Total Citations
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Publications
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Top Publications

716 citations

Anticipated emotion in consumers' intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior

2013

355 citations

The role of attitude, subjective norm, perceived behavioral control, and moral norm in the intention to purchase local food products

2016

353 citations

Job satisfaction of restaurant employees: An empirical investigation using the Minnesota Satisfaction Questionnaire

2003

351 citations

Using the social exchange theory to explore the employee-organization relationship in the hospitality industry

2021

296 citations

Psychological empowerment of non-supervisory employees working in full-service restaurants

2003

Teaching

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HFT 3505

Social Media Management in the Hospitality Industry

Level: Undergraduate

Social media strategy and execution for hospitality contexts.

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HMG 6565

Social Media in Hospitality and Tourism

Level: Graduate

Graduate analysis of digital communication and platform behavior.

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HMG 6446

Hospitality & Tourism Information Technology

Level: Graduate

Design and evaluation of information systems in hospitality operations.

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HFT 3444

Hospitality Information Systems

Level: Undergraduate

Operational systems, digital workflows, and technology-enabled service delivery.

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Recent Publications (2023-Present)

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Awards & Recognition

2025

Best Paper Award

Graduate Education Conference in Hospitality and Tourism

2024

Faculty Excellence in Mentoring Doctoral Students

Nomination, UCF Rosen College

2023

Faculty Excellence in Mentoring Postdoctoral Scholars

Nomination, UCF Rosen College

2020

Best Paper Nomination

Graduate Education Conference in Hospitality and Tourism

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25+ Graduate Students Mentored

Chair or Co-Chair

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Multiple Best Paper Awards

Throughout Career

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Editorial Leadership

Coordinating Editor

Editorial Board Member

Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Research

Contact

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Phone

407.903.8043

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Office

Rosen College of Hospitality Management

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Address

Rosen College of Hospitality Management
University of Central Florida
9907 Universal Blvd.
Orlando, Florida 32819